Upon venturing into the world of blogging, one will inevitably stumble upon one of its significant downsides: The Unsubstantiated Nasty Attack (TUNA). Regardless of what you write, and especially if its at all controversial, somebody who disagrees with you or feels left out of your blog post will make sure that you know about it. You know the culprit, usually goes by the name Anonymous. How does s/he get around to commenting so frequently and everywhere? The comments are usually short, don’t address the central theme, and are insulting to the author. Something along the lines of “Why don’t you take a long walk of a short pier, you dirty hippie” –by your dear friend Anonymous.
So how does one deal with this. Everyone has heard, “Don’t listen to that, s/he is just bitter and mean.” Or, “You can’t take things on the internet personally.” Well, as with everything, it’s much easier said then done. Recently I wrote a relatively thorny post that resulted in me getting TUNAed:
“Sam, you ignorant slot. Opps – my foreigness…
When unemployments is as high as it is, there are no jobs beneath people who are here legally.Perhaps before you write your next article, you might want to do some research. Just a thought”
I was angry for a while (about 5 minutes) and decided it was a great topic to write about. In the midst of me thinking about what I was going to write, I realized that I shouldn’t be upset because this guy is an idiot. First, he wrote something mean about me personally, which is juvenile and sophomoric. Secondly, he told me to do research, but made an unsubstantiated claim himself just a sentence earlier. Thirdly, I know that I did research (spent an hour looking for counter arguments) and even linked it into the article. So, here are my suggestions avoid TUNA as well as coping with it:
1) Do Your Research. There is nothing that brings out TUNA like having typos or factually incorrect information.
2) Play Devil’s Advocate. You have to foresee where the attacks will come from, and defuse them in the post itself. If you put in a stereotype, make sure you preface it as such. Saying something like “I know this is not true for everyone, but Asian females are terrible drivers.” (Lame example, I know) But that preposition gets your point across without having your comments section ravaged by TUNA.
3) Accept Blogging Limitations. With reader’s short attention span, blogs have to be succinct and to the point. It’s not possible to fit everything in, and if you did, probably nobody would read it. Let other people address it in the comments section, and you can agree with them there.
4) Take the high road. If you think it was a TUNA, then so did everyone who read your post. They might even defend you. If not, dissect Anonymous’ argument and write well reasoned counter argument. It shouldn’t be hard. Obviously you can’t do it with all of them, but responding to some will make you feel better.
5) Eradicate TUNA. If you see it on someone else’s comment section, do something about it. Defend that person; it will make you and the writer feel better. S/he might even go and look at your blog and leave a comment.
6) It will get easier. I suspect that the longer you’re in the business, the easier it becomes to shrug off these mean spirited attacks. So it’s ok to get worked up over the first few. However, I’m assuming that it will lose its charm eventually.
7) Don’t be “That Guy”. If you have ever been a culprit, don’t do it again. It only makes you feel good for a few minutes, and you usually get ripped on by everyone else. If you have something to say, people will listen, just make it a sound argument like you would with your friends.